CV

See my full profile on LinkedIN.

Education

PhD 2007: University of Chicago, Department of Art History.
Dissertation Title: “Putti, Pleasure, and Pedagogy in Sixteenth-Century Italian Prints and Decorative Arts” (Library citation)

MA 2000: Syracuse University in Florence, Art History.

BA 1998: York University, Toronto, Canada, Art History and Humanities.

Select Employment

Feb 2011 to present: Project manager
Flod Srl (and The Florentine Srl)

Flod is a creative agency that provides a full range of services for small businesses, from graphics to social media marketing and content production. The partners of Flod also own the English-language news magazine The Florentine and the related small publishing company The Florentine Press. My position is across all three companies and includes the following tasks:

  • Flod: social media marketing projects for clients in the museums, artisan and fashion sectors. With the creative team of Flod, we’ve been responsible for ex-novo branding, creation of websites and e-commerce platforms, planning major events, and more. My current social media clients include: BP Studio (Florentine knitwear brand), the Museo del Tessuto (Textile Museum) in Prato, and BettaKnit (knitting kits and supplies). We have carried out numerous projects for both private and public sector clients including the Region of Tuscany, City of Florence, the water supplier Publiacqua and more.
  • The Florentine – writer and events editor: Devise digital strategy and new products to increase ROI. Compile events list and write arts-related articles for the newspaper that goes to press every two weeks.
  • The Florentine Group – involved in content producing and translation services for public and private industry clients.
  • The Florentine Press: create ex-novo e-commerce website and devise product marketing strategy with focus on moving the Press into digital publishing. Development of new digital products.

Jan. 2011 to August 2011: Professor (Arts Marketing)
European School of Economics

I developed a new course and taught it for two semesters: “Arts and Culture Marketing“. Designed for business undergraduates or postgraduates interested in working in the arts sector, this course addresses traditional and especially digital marketing and communications strategies. Given the highly practical and contemporary nature of the material, students read industry blogs and contribute to a course blog, and learn how to develop a digital communications pitch for a potential client.

Nov. 2009 to Feb 2011: Content Manager @H-Art

Responsible for writing art and travel related articles (with necessary travel, press conferences, and research), creating audio and visual content, and promoting these on the primary social networks. Main clients are Regione Toscana tourism (for which I wrote Tuscany Arts) and Illywords (an arts magazine by illy coffee). Digital strategy and coordination with rest of team. [14 month contratto a progetto]

July to Oct. 2009: Collaborator, Social Media Team @Fondazione Sistema Toscana

Member of the original “social media team” developed for tourism promotion in Tuscany before the assignment of the “bando” to H-art (above).

Fall 2008-Spring 2009: Visiting Professor of Art History (Renaissance Italy)
University of Georgia Studies Abroad Program at Cortona, Italy.

Taught two courses in art history (300 level Renaissance art history + one specialized seminar per semester) and led students and other professors on weekend field trips within a 2 hour radius. The program is based in Cortona which permitted me to gain a deep knowledge of this town and those nearby.

Summer 2006: Instructor, “The Art of Florence in Context: Monuments and Masters”
The Institute at Palazzo Rucellai. Florence, Italy.

Intensive summer course in the social art history of Renaissance Florence, with in-class and on-site classes three hours per day.

From 2006 to 2009: Freelance image editor and copy-editor for academic publications.

Acted as agent in the procurement of images and reproduction rights for scholars; copy-edited numerous publications. Worked to the standards required by each press, which included Yale University Press, Ashgate, and Syracuse University Press.

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